The stark reality of it all is that this has been the hardest endeavor I've ever undertaken and I know I speak for my partners Steve & Bryan as well. Nobody is complaining because with great effort / risk comes great reward. That being said, as much as we all preach the importance of a strong, positive mindset eventually we all have our moments. This last month was particularly hard for me. When in the midst of a struggle you sometimes tend to forget how far you've come. Everybody at some point looks at the glass as half empty. It's almost like the immediate situation kind of closes in on you and you become accustomed to thinking on this smaller level.
The flipside of that is that with a strong team of like minded people you support each other and push through that. The great blessing of this process is that you form bonds that are unbreakable under these circumstances. One of the absolute best books out there on the new business paradigm we are embarking upon here is "the Culting of Brands" by Doug Atkin. The book describes traits shared by companies that develop a fanatical "cult-like" following. "Cult-like" can be defined as customers preaching the brand gospel to others without getting compensated for it. Apple computers is a real good example.
The culting of Brands in 2.5 minutes:
One of the backbones of companies such as these is "a story of almost mythical proportions". As much of a struggle as this has been, the filming of everything from the beginning pretty much is that. In one short (or long - depending what day it is:-)) year we have gone from 3 guys with an idea to having a prime commercial space finally about to open with no rent, a ground breaking precedent in the Florida construction code to allow alternative engineering, an interdisciplinary team of 50+ people ranging from startups to multinationals & a 50/50 joint venture with one of the most influential & wealthy people in the state about to introduce a new real estate development concept with truly global potential.
The Project 3.0 show is finally in production and will be released within the next 7-10 days. Several syndication agreements are in the serious discussion stages. The Roosevelt has secured everything we need to officially open up & this monthlong event is being planned as we speak. The earthship will be dried in in another 30 days & a major event is being planned for that as well. All three of our projects will be interlinked through this official unveiling of the completion of phase one of the campus TV journey.
and a major announcement with the shipping container housing concept will be the crowning touch to all of the above.
We are in the process of shifting gears in a major way and are officially about to come out to the world with everything.
